Milk Made

Build a brand with as much personality as the product.

Context: Milk Made

Context

Milk Made had a distinctive personality: playful, personal, artisan, and a little unconventional.

The visual identity needed to carry that personality and leave room for the business to grow.

My role

I helped develop the brand identity, illustration style, and creative applications that brought Milk Made’s personality to life.

Milk Made’s Bessie trailer with illustrated cheese characters and colorful event decorations

Milk Made illustrated fig character greeting cards on a wood background

Milk Made illustrated cheese characters with the phrase I want to grow mold with you

Milk Made illustrated sausage character with the phrase Nice to Meat You

Milk Made grazing platter of cheese, fruit and accompaniments on a wood background

The approach

Use expressive typography, illustrated characters, and playful details to make the identity recognizable.

Extend that identity across packaging, printed materials, apparel, and customer-facing experiences.

The result

The brand’s personality carried across packaging, printed materials, apparel, and customer-facing experiences, with room for new products and applications.

The brand had room to grow without losing what made it recognizable.