Event strategy · Sponsorships · Creative leadership
Ambitious work needs a clear path forward.
Big event and sponsorship programs can get complicated quickly. Different teams have different priorities, and the details matter. I help bring the right people together and stay close until the work is delivered.
Approach
Here’s how I work.
The creative work is only part of the job. There’s also the challenge of getting people aligned, making decisions, and keeping things moving. That’s where I spend a lot of my time.
Clarify
Understand what we’re trying to accomplish and why it matters.
Connect
Bring the right people, ideas, and resources together.
Deliver
Stay close to the work, solve problems, and get it across the finish line.
Work
The work behind the work.
Creative leadership looks different depending on the work. An experience needs a direction. A team managing hundreds of moving pieces needs a system. And sometimes the most useful thing is spotting a problem early.
Microsoft Events
A clearer system helps great teams move faster.
The sponsorship creative team was growing.
Microsoft Events
Turn good ideas into offers people can sell and deliver.
Sponsors wanted new ways to show up.
Dynamic Communities
Give a growing network of communities a connected identity.
Dynamic Communities had a lot of user groups and events. The work needed to feel like it belonged together.
Microsoft × AMD × Red Bull
Bring three brands into one connected experience.
Microsoft, AMD, and Red Bull each came to the relationship with different goals.
Quisitive
Make a growing product portfolio feel like one company.
Quisitive was moving a group of legacy Mazik product identities under the parent brand.
Milk Made
Build a brand with as much personality as the product.
Milk Made was playful, personal, artisan, and a little weird in the best way.
Background
A business perspective, built through the work.
I started in design, built my own business, and now work across global events and sponsorships. That mix shapes the decisions I make.
Have something you’re trying to make happen?
Whether you’re building a team, shaping an initiative, or trying to bring a complicated project together, I’d be glad to talk.