Dynamic Communities
Give a growing network of communities a connected identity.
- Context
- Dynamic Communities
Context
Context
Dynamic Communities supported multiple user groups, conferences, programs, and events, each serving different audiences within the Microsoft business applications ecosystem.
The challenge was creating consistency across the organization without making every community look or feel identical.
My role
My role
I provided ongoing creative direction and design support across brand development, marketing, publications, event materials, and physical experiences.
Because the relationship continued over time, decisions could build on each other instead of starting over with every project.
The approach
The approach
Make the organization and its programs recognizably related, without losing each community’s own identity.
Apply that thinking across conference guides, campaigns, sponsor materials, signage, presentations, and other communications.
The result
The result
The user groups and events looked more connected across conference guides, campaigns, signage, and other marketing materials.
The relationship grew beyond individual deliverables into ongoing creative collaboration.