SPS Commerce
Keeping B2B marketing clear across many channels.
- Context
- Client engagement · Coloring Outside the Lines
A long-running creative and marketing support engagement through Coloring Outside the Lines.
Context
Context
SPS Commerce sells a technical offering to people with very different jobs. The story had to hold together whether someone was reading a white paper, sitting through a sales presentation or walking past a booth.
That's hard to do when the work spans many channels and many requests.
The work
The work
I supported the SPS Commerce marketing team with content design and creative execution across a wide range of materials.
- White papers and content
- Research report
- Sales presentations
- Campaign materials
- Social
- Event collateral
- Annual report
- Community
The marketing strategy and sales results belonged to SPS Commerce. My part was making the materials clear, consistent and ready on time.
The approach
The approach
Treat each piece as part of the same conversation. Keep the design consistent enough that the brand felt familiar, and flexible enough to fit each audience and format.
Coordinate the deliverables so related pieces came together instead of drifting apart.
What it enabled
What it enabled
The team had consistent, coordinated materials across content, sales, campaigns and events, which made a technical offering easier to present the same way to different audiences.